What is Social Media Marketing – A Beginner’s Guide to SMM

How to get Started with Important SMM Strategies and Avoid the Most Common Marketing Pitfalls

So you’re interested in learning more about Social Media Marketing (SMM) and picking up some new brand building techniques. We’re living in an age where social media presence can make or break a business, which makes it very important to understand how SMM works and how to achieve the best results from your effort.

Disclosure: This guide to starting or enhancing your Social Media Marketing campaign contains some affiliate links. If you sign up or purchase any service through one of these links we may earn a small commission, this is at no extra cost to you.

In this article, I will outline some of the most important and effective social media marketing techniques, and discuss some of the most common pitfalls that novice social media managers are faced with. Over the years I have experienced the ups and downs, the lefts and rights, the good, the bad and the ugly and I am writing this article today with hope that you will find some good ideas that you can implement immediately.

What the heck is Social Media Marketing and how can it benefit me?

Social Media Marketing also known as SMM is the process of creating or curating marketing materials (usually in the form of written text, images and videos) and scheduling them to be posted on social media sites such as Facebook, Twitter and Instagram. The best social media marketers frequently interact with their followers and consistently post content that invokes a response or a call to action. In addition to posting and engaging with your followers, the best social media marketing strategies are built through the process of continuously collecting and analyzing statistics and generating reports.

Important Social Media Marketing Strategies

Designing and implementing a successful social media marketing strategy can be a huge headache. Below you will find some techniques to help you get started or improve your current social media marketing strategy.

1.) Create Quality Content with the Right Posting Schedule

Creating quality content with the optimal frequency of posts is key. You should focus on high quality SEO optimized content for your audience. This is actually a lot easier than it sounds. Check out The Top 9 Best Social Media Automation Tools to Use in 2019 for more information about creating effective posting schedules for multiple social media sites.

2.) Engage with Your Audience

It’s important to constantly engage with your followers and let them know that you are not a robot. Try to get your audience to interact with your posts by asking questions and listening to their opinions. Be sure to like and share their posts and respond in a timely fashion.

3.) Offer Content that has Value

Share content that has value for your audience. Give them something that they would want to repost and try not to focus on constantly trying to sell them something. This type of post will be received much better than if you sound like a thirsty used car salesman. Stop linking advertisements!

4.) Produce Multimedia Based Content

Try producing infographics or videos instead of plain text posts. Graphical representations of content can be used to present your message quickly and clearly. Visuals are also more eye catching and appealing for most people. Going live is also a great way to build up your social media marketing repertoire. You can find hundreds of multimedia professionals who will create a custom infographics or videos for you.

What are some common Social Media Marketing mistakes I should avoid?

1.) Having No Social Media Marketing Strategy

Having no social media marketing strategy is the number one mistake that a novice social media marketer can make. It is important that you develop an effective plan to ensure that you deliver proper messaging to your audience.

2.) Paying for Fake Followers

The key here is quality, not quantity. Having hundreds of thousands of followers may give the appearance that your pages are popular, but in reality this is simply not true. Fake followers will not improve user engagement.

3.) Too Much Self Promotion

The general rule here is 80/20. This means that 80% of your social media marketing activity should be allocated towards sharing the work of others, engaging with their pages and resharing or retweeting their posts. More often then not, they will also do the same for you in return.

4.) Spam Posting

This is an absolute no no! Do not make multiple posts simultaneously with no wait period in between. This will quickly get you unfollowed or blocked. Try to share posts consistently and regularly. Make use of online post scheduling tools like xVirally, SocialPilot or Crowdfire.

5.) Forgetting to Proof Read and Edit your Posts

Poor grammar and spelling can really reflect poorly on your company’s professional online presence. It can do irreversible damage to your credibility and make it harder for you to properly deliver your messaging.


Social Media Marketing is a very important topic for the sole proprietor or small business owner to master. Start with a plan and an understanding of your marketing goals. Create valuable content and post on a regular schedule. Be sure to always engage with your audience and measure your success with the use of social media automation tools. As always, please feel free to contact us to let us know if we forgot to mention anything!

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Guest Author

Dustin Gauthier is a software developer, innovator and entrepreneur who thoroughly enjoys learning and sharing his newly discovered findings. His daily mission consists of learning something new and finding a way to apply it to his everyday life.